So I received two emails from peeps this week.

One said my information is useful but she’s unsubscribing because I send too many emails.

The other said that she likes my blog, gets a lot of benefits from it but doesn’t like the colorful language I use and it’s a turn off so she unsubscribed.

I understand. I get it.

It’s kind of like saying, “I accept you, but with conditions.” Or, “We can be friends, but only if you behave exactly in the way that I want.” Or “You being who you are makes me uncomfortable so you need to change.”

I get it.

But here’s the thing:

I’m not here to make you feel comfortable.

I’m not here to be useful.

I’m not here for everyone.

What I’m here to do is shift your fucking soul and make you not only BELIEVE in your worthiness of wealth, but OWN IT unapologetically…

By being 1000% myself.

And that means being in your face every damn day making sure you know in my high-def technicolor words that..

You are worthy.

You deserve wealth.

Money isn’t bad.

Money is your friend.

You can change your beliefs.

The universe has your damn back!

You wont be left behind.

You are safe and loved.

You get to have it all.

And I wont stop.

Because you need to know it, you need to believe it, feel it, embody it, and you need to see it manifest in your life.

And sometimes how that is delivered is too much for people.

But like I said, my style isn’t for everyone.

And I am okay with that.

This is House of BRAZEN.

NOT House of Watered Down Yawn-Inducing Compliant Goop.

And when I receive far MORE messages like these every day, I know I am 1,000,000% doing the right thing.


Doug Kessler took the words right out of my mouth when he said, “When we swear, we may alienate the fuck-averse, but we’re also sending out pheromones to our kind of people. And in a business that depends on close working relationships over long periods of time, this matching is hugely important. To us, it’s not only okay to alienate people who would hate working with us – it’s an important part of our marketing strategy.

So in case you don’t know who I am, you’re new or you were curious:

I’m Elise McDowell. I teach entrepreneurial babes how to rewire their mindset for wealth and build aligned businesses. I’m a Kiwi, I swear, a lot (and far more in person), I send emails every day, I make daily offers and I’m not here to make you feel comfortable.

I’m here to help you SHIFT into wealth.

And THAT kind of elevation is UNCOMFORTABLE AF.

And I love love love who I am and how I do that.

Elise McDowell