So, you’ve got a product or products, but no one is buying them?
Why?
This is a sad day indeed… Sometimes luck is just not on our side when it comes to products. But, thankfully, our businesses are not run on luck, they’re built on effort and perseverance.
So today I’m going to share with you three different reasons why people might not be buying your products and what you can do about it to fix it.
IT COULD BE SIMPLY THAT YOU’RE NOT SELLING ENOUGH
This is the category that most “woman business owners” fall under because we have this thing about putting our self-worth into what we’re offering. So, we don’t make that many offers. But the truth is that we’re running a business, and, in a business, you make offers.
If you’re not currently doing this, or you are but you’re doing it in the way that you’re still hiding, I suggest you start amping up how many offers you make on a weekly basis. Start with once a week. If you don’t make any sales in a month from those emails, then it’s definitely something else. But if you do, then it’s showing you that you need to continue making consistent offers.
Now, the opposite side of this is that you could actually be doing too much selling and not enough connection. This is where you got to focus on building a relationship with your audience. I have a post called how to nurture your email list that can help you get started with that.
YOU DON’T HAVE PROOF
Now, the second reason that nobody is buying your product could be that you don’t have proof. And what I mean by proof is testimonials or people who have gotten a result by what it is you are trying to sell to them.
I know thinking “Well, if you haven’t had sales how the hell do you get results?” There’s a couple of ways you can do this: You could offer your product for free to a couple of people, say three to five, in exchange for a testimonial.
Or you could actually break down how you use the product yourself, or say if it was a strategy, how you implemented it and how you got results from it. That sells really well!
YOUR PRICING ISN’T RIGHT
The third thing that could be the reason why no one is buying your products is that your pricing might not be right. This can actually go both ways! You might have a product that’s too cheap. If you feel that this could be the case, if there’s something energetically going on that you feel like “Man, this feels like to low a price, I feel like it’s worth more than that” then, yes, you should definitely try out increasing your prices.
If that freaks you out, you only have to try it for a little while. Give it a whirl and see how it goes! If you start making sales based on this price, then you definitely needed to increase your prices.
Now what happens if the price is too expensive? It might not be the case that it is too expensive, it could be a case that you didn’t proposition it right, or you weren’t able to highlight clearly the value that your potential customer is getting.
In that case, there’s two things that you can try: going through your sales page like a fine-tooth comb and getting really clear on exactly what they’re getting when they buy your product. Get very specific about what you’re gonna teach them and what value they are getting. Test that out and see how it goes over a month.
And, if that doesn’t work try decreasing your price. Not by a lot but give it a try and see if that makes a difference to the types of sales you’re getting. Because sometimes how it works is that we’re not actually energetically aligned with some of our prices and even though we know it’s worth that much, we know the value that we’re giving, energetically we are not in a place that we can offer that price with ease and that’s why sales are quite difficult.
Those are the three main reasons why people might not be buying your products with my solutions to help you out with them.
Now, I would love to hear from you now. Are you currently struggling to sell your products and what are you going to take from today’s post and implemented to change?
