What if everyone thinks I’m a HUGE fraud?
Her blog is 5 trillion times better, why would anyone read mine?!
What if they laugh hysterically at my sales page?
What if people hate my work that much they send hate mail?!?
These thoughts creep into our minds when we’re least expecting.
What? You thought you were alone?
This is me on a good day.
Kidding.
Fear and doubt are always going to affect us in our life and business. Yes, even when we’re successful, even when we’re adored and even when we’re rich.
As Elizabeth Gilbert says, fear is like a necessary companion. It’s the reason you’re still alive today. Instead of trying to push it away or conquer it, it should be treated with respect and thanked that it has kept you from walking down dark alleys and swimming outside of the surf lifesaving flags.
Once we can get to a place of “making peace” with fear and invite it along on the ride with us, only then we can start to work with it in a way that’s easier for the both of you.
How To Annihilate Doubt In Your Business
1. Don’t Give Your Doubts Fuel
How do you keep a fire burning? By adding more wood. Don’t add any more wood and it fades out. Same goes with those doubtful thoughts you love to drum around in that skull of yours. Our thoughts don’t really have any voodoo magic over us unless we’re adding a barrel of gasoline to the fire of them. Whatever you’re doubting you need to realize that it’s actually just one simple thought you keep thinking over and over again. It’s not actually real.
2. Interrupt the patterns
Every time a self doubting thought enters your mind, have a few go-to things you can do to interrupt the doubtful pattern right away. You could have a saved set of funny youtube videos on hold anytime a doubting situation arises. Tony Robbins says that in order to change your thinking, you’ve gotta re-associate new feelings to old habits by interfering the thought patterns. What’s one thing you could set up to do/watch/listen to the next time your doubts pop up?
3. Get your alter-ego on
I know you got one! She’s that sassy, sultry, fiery diva you keep locked away in your fantasies – perhaps letting her off her leash when you’ve had one too many mojitos, shhhh I won’t tell 😉 – Beyonce unleashed hers to the world and it made her famous, gave her a lot of money and she felt fully (and safely) self expressed. She described her alter-ego as “aggressive, strong and sexually confident.” It’s like playing a role of your “perfect self” or whoever you believe can get you to that point of being confident in yourself.
4. Worst case scenario?
Ask yourself what’s the worst that could happen if you just go through with it? If any of your answers affect your ego (i.e I’ll look stupid in front of everyone) it’s time to push that puppy outta the way and let YOU shine.
5. Focus on the good in your life.
Think about all the good things you’ve got going on in your life right now. And what about all of your past achievements? Who has helped and guided you along the way? Focus on the good as you take your first step into the unknown.
6. Visualize success daily
Close your eyes and picture it: clients raving, money flowing, your business hitting milestones effortlessly. Don’t just “think about it,” feel it. What does success smell, taste, and feel like? Your brain can’t tell the difference between real life and a vivid mental rehearsal. The more you do this, the more your mind nudges you to make it real. It’s like rehearsing for your own starring role… except this time, the spotlight is all yours.
7. Journal your doubts & wins
Grab a notebook and get real. Write down the thoughts creeping in: “I’m not ready, nobody will buy, what if I fail?” Then, right after, list proof of why that’s not true: past wins, testimonials, moments you overcame fear. Seeing both on paper is like handing doubt a little eviction notice, it loses its grip when confronted with reality.
8. Micro-actions over perfect plans
Stop waiting for the “perfect strategy” or the “ideal launch day.” Pick one tiny action, a DM, a call, a draft post, and just do it. Action crushes doubt like nothing else. Think of it as momentum medicine: even the smallest steps push you forward and make the fear shrink. Perfect plans are illusions; movement is real.
9. Surround yourself with the right energy
Energy is contagious. Hang out with people who lift you higher: mentors, peers, even podcasts or communities that make you feel seen and capable. When doubt whispers “you can’t,” the right energy shouts “you already did!” You become a reflection of the people (and vibes) you spend the most time with so choose wisely.
10. Practice radical self-talk
Your inner dialogue is louder than any client, mentor, or social media comment. Instead of “I can’t do this,” try “I’m learning, I’m growing, I’m capable.” Treat your thoughts like a toddler, you can redirect them gently, consistently, and with love. Radical self-talk is about rewiring your brain to believe in your next-level self.
11. Meditate every day
When your mind is racing with “what ifs,” press pause. A simple meditation, deep breaths, or even a short grounding exercise can calm your nervous system and clear space for clarity. It’s like decluttering your mental desk so you can actually see the work that matters.
12. Celebrate Progress, Not Perfection
Every step forward deserves recognition, no matter how small. Did you send that email? Post that story? Make that call? Celebrate it. Progress is cumulative, perfection is a trap. When you focus on wins instead of flaws, doubt shrinks because your evidence of capability grows.
13. Reframe failure as feedback
Mistakes are not verdicts they’re lessons disguised as setbacks. If a launch flops or a client says no, ask: “What does this teach me? How can I improve next time?” Data beats doom. Shift the lens from fear of failure to curiosity, and suddenly “failure” becomes fuel for smarter moves.
14. Ask yourself, “In 100 years who’s going to give a damn?”
Seriously. Who’s gonna care?
