By now I am CERTAIN you’ve heard of a sales funnel! No doubt you’ve probably already got one set up, or you’re just starting to create one. Good! You clearly know just how crucial they are to your business!

But if you’re one of those still sitting on the fence, here’s a little background on what my first sales funnel has done for me. I set up my free email course about creating passive income through your blog back in Feb 2016, since then I have had over 700+ people (and growing!) enter it. I haven’t tinkered with it since but I make over $1000+ dollars a month automatically from it.

I don’t know about you, but $1000+ dollars a month isn’t bad for a couple of days work! 😉

But creating the funnel and making the money is the easy part. Getting people to actually ENTER your funnel is where the work is! Because we all know you can lead a horse to water but you can’t make it drink!

So the question remains, how do we promote our funnels and get new people into them? Well in today’s post I’m going to share with you exactly how I have gotten 700+ people into mine. Let’s go!


In June, Pinterest shot to the #1 slot as my highest traffic provider, not only to my funnel lead page, but to my blog in general. This didn’t just happen because of some viral miracle, it happened because I decided to finally take the plunge and join Boardbooster. I’m now kicking myself that I didn’t start using Boardbooster from the very beginning! As you can see, from the actual DAY that I started using Boardbooster, my traffic started increasing. And so did my funnel subscribers!

I created several different pinnable images for my funnel, and each one links back to the lead page of my funnel. And now it only continues to grow, and so do my funnel subscribers. Pro Tip: Sign up for the free trial where you get 100 free pins, this way you can see first hand what it does without worrying about the investment (no credit card needed 😄).

Related Post:
How to Start Using Affiliate Links on Pinterest

Facebook Ads

Using Facebook Ads was my first strategy when I’d just launched my funnel and I gained over 100+ subscribers from this alone. I’m not a big fan of paying for subscribers when you can collect them organically, but it does speed up the process (if you happen to be in a rush or something). I run a facebook ads training in my course Flawless Funnels, but if you already know what you’re doing and know the exact audience you’re targeting, or more specifically, which audience will engage with your ad and where they are, then Facebook ads are a fantastic way to get people into your sales funnel.


Enter your email address to download my sales funnel blueprint for making consistent sales on total autopilot!

Blog Commenting

When you comment on someones blog post, instead of linking back to your homepage or blog, link back to one of your posts or a lead page that relates to the topic of the post you have just finished reading. Another tip I scored from Elna Cain at Twins Mommy was to upgrade your comments by adding your blog name next to your name in the ‘Name’ field. i.e Elise @ House of Brazen.

blog commenting marketing
Just make sure that when you’re commenting it is an actual heartfelt and genuine comment. Don’t let me see you leaving comments like “Great post!xo”. I will find out and I will tell your Mother!


SumoMe has made it so incredibly easy to capture leads for my funnel. I’m sure you yourself know that by now too. And if you don’t, where have you been?!!?. After testing out the different options, I now only use The Welcome Mat and the Scroll Box to collect leads for my sales funnel as they convert the highest for me.

Facebook Groups

And of course, facebook groups are where I got (and still get) a ton of subscribers. If you’re already a member of some groups, great! You’re half way there. If not, check out the different groups available to you and your niche. Usually the group will have daily features. Some of those features will be educational, some interaction based and others solely for you to promote your work. Use these daily features as a way to connect with other like-minded people and be helpful and show off your expertise  while directing the members to your sales funnel.

Related Post: 5 Facebook Groups To Help You Grow Your Blog & Business


  1. Do you currently have a sales funnel in place for your blog or business?
    2. What strategies have you used to direct people to your funnel?

Elise xo


Enter your email address to download my sales funnel blueprint for making consistent sales on total autopilot!
  • Kellie O’Brien

    Such a great post! Some really good ideas. We seem to love the same things – marketing and automation.

  • I really need to get off my butt and finally join Boardbooster. I see now that there’s even a free trial so who knows what I’ve been waiting for! 🙂

    • The free trial is awesome. And they’re quite casual about it. Like I just let mine run thinking it would cut out after 100. When I went to check my pins were up around 198! They were totally cool with it which blew me away because you never see companies that casual about their services! So I signed up 🙂 So yeah, definitely utilize the free trial first – but read a few articles about how to set up your groups boards, campaigns etc so you’re getting the most out of it! 🙂

  • I just wrote a post this week about how much I love BoardBooster and Tailwind! Pinterest is by far my highest traffic referrer, so it’s been helping me get a lot of people into my sales funnel 🙂

    — Miranda,

    • Thanks Miranda, i’ll go check it out! I couldn’t get my head around Tailwind (but I think that had more to do with, “I didn’t really TRY to” haha). I always feel like a giggly school girl when one of the strategies I tried actually works, which then quickly moves into maniacal laughter! XD

  • McKinzie @Moms Make Cents

    Love this! I am really enjoying your Flawless Funnels course. I am in the works of creating my email course and soon after my paid product! P.S. Elna is amazing. I love reading both of your blogs 🙂

    • McKinzie, I love watching your progress. And from where I’m standing you’re taking all the right steps! I was telling my Mum about you the other day (that doesn’t sound creepy AT ALL). She has her own website too and we talk about each others readers, check out their websites etc. Okay now that’s borderline stalker haha. Keep up the great work!xo

      • McKinzie @Moms Make Cents

        What?! That just made my day. If I’m cool enough for you to tell your mom I must be doing something right lol

  • Kirstie Shanks

    This is currently what I’m working Elise! So thank you so much for this, just what I needed.

  • I do not currently have a sales funnel. This is the one area of my budding business that I feel in the dark in. This post was super helpful! Thanks so much!
    The only thing I’m curious about is leaving a link in the comment on another’s blog. I feel like this can come across as too much of a self-promotion. Do you think that leaving the link to a blog post is less promotional and accepted? What if I don’t have a blog post that relates to something they would be interested in?
    Overall, great post! I’m definitely going to look into your course too! 😉

    • Hey Brittany, thanks so much for your comment! I totally get what you mean. I only recommend to link back to a blog post/lead page as long as it’s relevant to the content of the bloggers post and you personally believe it’s the right fit. Some comment platforms like commentluv let you choose which post you want to link back to which is another way you could do it. But that’s only if the blogger has commentluv.

      If it doesn’t feel right with you, you can always link back the normal way to your blog by including your regular blog url in the website field. Hope that helps!xx 🙂

  • Kayleigh Falcon

    First time on your site and I’m so glad I found it! Awesome post Elise! I’m just starting to grow my list and joined Boardbooster a couple days ago – I’m so shocked with how amazing it is! I was late to the party too but but late than never haha!

    • Hey Kayleigh! So nice to meet you! I know what you mean, I felt like I was SO late to the game with Boardbooster. But the beauty is, once you start you can grow your traffic hugely with very little maintenance! 🙂

  • Thanks for sharing these tips. I’ve recently jumped on board with Pinterest and have started to see a bit of a difference ‘in traffic increase. I’ll have to start pinning a bit more.

  • Jocelyne Shults

    Omg you literally gave a lot of golden nuggets. I’m saving and applying all of it for later. Thank you, thank you so much.

    • Hey Jocelyn, so glad you got some nuggets out of the post! Have you applied any yet? xo

  • Thanks for a great post. Building a funnel is my next step. Finally! I’ve always wanted to build one and now I’m almost ready 🙂 I downloaded your freebie but I’ve got one question and was hoping you could shed some light on it: What if I have two lead magnets, a worksheet and an email challenge. I want both to funnel into the same product. Does that mean I need to create 2 sets of email sequences? Because technically people can sign up to the worksheet and the email challenge and I don’t want emails to overlap, right?

    • Awesome Kristin!! Yep have two sets of emails for each freebie. The email challenge will obviously be longer and the lead magnet you can send 2 – 3 emails to warm up your audience to your product before you make the pitch. Hope that helps! Cheers 🙂

      • Yup cool boss 🙂 Gotcha. I can’t wait to finally build a funnel. I don’t know why I’m finding this so exciting, haha. Love how much interaction you have on your blog. How long for have you had your biz? You’re based in NZ, right? I’m moving to Oz next year.

        • Funnels are freakin’ awweeeesome!!! You’re gonna love the automation! I’ve had my blog since Jan 2016 🙂 And awesome about moving to OZ! Where are you moving from and to where?

          • Thanks, I just signed up to your free course, can’t wait 🙂 Ah yes, I just read up on you in your email. I’m currently living in London, from Germany, moving to Brisbane. My boyfriend is from there. Gotta move after Xmas. I definitely wanna come visit NZ, so lets meet for a coffee 🙂

          • Oh WOW!! A globe trotter I see, you are definitely my kinda friend! 😉 You’re gonna love Brisbane, it’s a lot warmer there but it’s a great place. I’ve been there many times. And yes, let me know when your in NZ and we will definitely meet for coffee!!xo

  • I use both Boardbooster and Tailwind because both have certain features I love! Prior to that I was pinning manually and obviously it made a world of difference after I started using automation. Thanks for this blog post! Great info! Priyanka //